Outline · [ Standard ] · Linear+ LowerMyBills.com, procuring mortgage leads from spammers and through illegal ads

[Christine]

I had offered to settle for $1,000 and when LowerMyBills.com attorney Steven Heymann requested an extension to answer my complaint by 2/28/05 I agreed.

LMB had REFUSED to terminate their affiliate who submitted comments containing the links to his websites despite my clear notice right below the "submit" button:

"*** Absolutely NO SPAM! A $50 handling and removal fee applies to each advertisement."

Mr. Heymann assured me that he had the spammer terminated and I believe him because the spammer changed the URLs at his sites to Eloan. It's too funny that he continues to display the LMB ads - apparently they're very effective.

I decided to respond to another especially annoying mortgage spam and it turned out that LMB bought the lead from the spammer - after I had already received calls from Ameriquest and other companies.

LMB is a licensed California real estate (mortgage) broker and EVERYBODY who advertises in California MUST comply with the California regs.

I already brought up the subject of the noncompliant LMB ads, but Mr. Heymann assured me that their advertising is approved by the California DRE.

I find that hard to believe - clearly many of the Cal. advertising regulations are violated - there is no licensing disclosure and the ads are entirely false and misleading, especially when it comes to the "bad credit OK" statements. Notably, no APR is posted and those advertised payments are nothing but a SHAM.

There is no benefit to providing info to LMB. Contrary to their claims, there is no "easy comparison" and "more choice" and there certainly are no "bigger savings" -- all you get is a bunch of calls from scummy loan agents wanting to run your credit -- overcharging borrowers because they pay way too much money for stale leads.

Those ads were approved by the DRE?????

2/3/05:



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[Christine]

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